Bitly Services Issues

Incident Report for Bitly

Postmortem

Google Cloud experienced an outage with their Global Load Balancing (GLB) service which affected Bitly services globally for 22 minutes from 17:48Z to 18:10Z ( 12:48pm - 1:10pm US Eastern Time) on Nov 16th.

During this outage the Bitly website (bitly.com) and our API returned HTTP 404 (page not found) responses and users were unable to create new links.

Existing links on bit.ly and Custom Domains configured with a DNS CNAME record were briefly impacted while automatic mitigations took effect but continued to function. Custom Domains configured with DNS A records were impacted and returned 404 responses.

We apologize for the inconvenience this outage has caused and understand the impact to our customers. We place a high value on the reliability of our service and are evaluating ways to improve our ability to mitigate this type of issue.

Posted Nov 18, 2021 - 16:23 EST

Resolved

This incident has been resolved.

Posted Nov 16, 2021 - 14:00 EST

Monitoring

A fix has been implemented and we are monitoring the results.

Posted Nov 16, 2021 - 13:16 EST

Identified

Our datacenter provider is currently experiencing an outage affecting Bitly services

Posted Nov 16, 2021 - 13:07 EST

Investigating

We are actively investigating an issue affecting our website and API. Bitly redirects should continue to function as normal.

Posted Nov 16, 2021 - 12:59 EST

This incident affected: Website (Bitly.com), API, Metrics, and Webhook Delivery.